According to the Washington Post:  Advertising might soon be pushing the envelope. The U.S. Postal Service is allowing companies to create their own branded stamps for first-class mail. Instead of flags, you can expect to see a company logo; instead of photos of famous Americans, you might see pictures of your local real estate agent.

It is a test, part of an effort to reverse the decline in first-class mailings. As USPS spokeswoman Joanne Veto said, “We want to make mail more interesting to consumers

The first company to buy in is Hewlett-Packard, which is using its corporate logo and pictures from its early days — including founders Bill Hewlett and Dave Packard — on mail sent to customers and partners.

                                   ————–

The first “corporate postage,” featuring the HP garage, rolled off Zazzle’s HP Indigo printing presses on May 16th.