U.S.P.S to exhibit new mail sorting, tracking technology to benefit advertisers, mailers

 Four-State Barcode

(USPS Press Release) Postal officials said today that the next generation of the organization’s barcode technology used to sort and track mail will be featured at the mailing industry’s leading trade show, National Postal Forum, in Orlando, Fla., April 2-5.   

Generically known as a four-state barcode (as shown above headline), this development in technology will enable business mailers to sort and track up to a billion pieces of mail at a time as well as to more easily request special services, such as address correction and confirmation of delivery. The new technology will also enable the Postal Service to process and deliver mail more efficiently.

“Right now, a piece of mail can have up to four or five barcodes on the envelope,” said Charlie Bravo, the Postal Service’s senior vice president of intelligent mail and address quality. “But because the four-state barcode can hold up to three times more information than other kinds of postal barcodes, only one barcode will be needed on a mail piece,” added Bravo. “This will make it easier for our customers to do business with us as well as make the mail a more valuable business tool by freeing up space on the envelope for marketing messages.”

Postal Service representatives will highlight the features of the four-state barcode prominently at the National Postal Forum – to be held at Orlando’s Gaylord Palms Resort and Convention Center – through exhibits, consultation, and business sessions. These sessions include “Using Intelligent Mail Services to Drive Business Results” and “Confirm Service: Using Barcode Technology to Maximize Effectiveness and Minimize Cost.” Dates, times, and room numbers of these and other National Postal Forum business sessions can be found at www.npf.org.